Effective Date: November 7, 2026
Welcome to SophEva (“SophEva”, “we”, “our”, or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, use our services, or interact with us.
1. Information We Collect
We may collect the following information:
Personal Information
- Full name
- Email address
- Mobile number
- Billing and shipping address
- Date of birth (where voluntarily provided)
- Account credentials
- Order history
Payment Information
Payments are processed securely through third-party payment providers. We do not store your complete debit card, credit card, UPI, or banking details.
Health Information
If you voluntarily provide wellness-related information (such as menstrual cycle information, lifestyle details, wellness goals, or questionnaire responses), it is used only to personalize your experience and recommendations.
Our products and recommendations are not intended to diagnose, treat, cure, or prevent any disease.
Automatically Collected Information
We may collect:
- Device information
- Browser type
- IP address
- Cookies
- Website usage analytics
- Referral sources
- Pages visited
Account and Programme Activity
If you have an account, we record how you use our video programmes and your account so we can run the programmes, show you your progress and detect misuse such as account sharing. This includes:
- When you log in, and whether you used a password or Google sign-in
- A privacy-protected (hashed) version of your IP address, and your device and browser type
- Which videos you watch, for how long, how far you got, and when you last watched
- Your streaks and programme progress
Our team can view this activity for your account in the website admin area. Login history is kept for up to 400 days. Video viewing records are kept while your account is active and are deleted when you ask us to erase your account data.
Lab Test Booking Information
If you book a home sample collection through our website, we collect your name, email address, mobile number, address, the tests you choose, and related booking and report information. You can book as a guest using only an email verification code. If you later create an account with the same email address, we link your earlier guest bookings to it so you can see them.
Bookings are fulfilled by our partner laboratory, Redcliffe Labs, which receives the details it needs to collect your sample and deliver your report. Lab information is health information and we use it only to provide the service you requested.
Coupon and Partner Links
If you open a coupon or partner link (for example one shared by a creator we work with), we remember the code in your basket session, using a cookie, so the discount is applied and we can measure which partner links work. We do not share your personal information with partners.
2. How We Use Your Information
We use your information to:
- Process orders
- Deliver products
- Manage your account
- Provide customer support
- Improve our products and services
- Send order updates
- Respond to inquiries
- Personalize your experience
- Prevent fraud
- Meet legal obligations
- Detect account sharing or misuse of paid content
- Arrange and manage lab test bookings
- Run our video programmes and show you your progress
With your consent, we may also send promotional emails, SMS, or WhatsApp communications.
3. Cookies
We use cookies to:
- Remember login sessions
- Improve website performance
- Understand visitor behaviour
- Measure marketing effectiveness
- Enhance user experience
- Apply a coupon or partner code from a link you open to your basket
You may disable cookies through your browser settings, although some website features may not function correctly.
When you first visit, a cookie banner asks you to accept or reject non-essential cookies. Analytics and advertising cookies and tracking (including Google and Meta) are switched off until you click “Accept All”. Rejecting them does not affect your ability to use the site. You can change your choice at any time using the “Consent Preferences” button on the site.
4. Sharing Information
We do not sell your personal information.
We may share information only with:
- Payment gateways
- Shipping and logistics partners
- Technology service providers
- Analytics providers
- Government authorities where legally required
- Our partner laboratory, Redcliffe Labs, which receives the details needed to collect your sample and deliver your report
All service providers are expected to protect your information appropriately.
5. Third-Party Services
We use trusted third-party service providers to operate and improve our Website and services. These providers may process personal information on our behalf only for the purposes authorised by SophEva.
Such providers may include:
- Payment gateway providers
- Shipping and logistics partners
- Website hosting providers
- Analytics providers (such as Google Analytics)
- Marketing and communication platforms
- Customer support platforms
- Video hosting providers
- Diagnostic laboratory partners (Redcliffe Labs) for lab test bookings
6. Data Security
We implement reasonable technical and organisational safeguards to protect your personal information. While we strive to secure your data, no online system can guarantee absolute security. If a data breach affects your personal information, we will notify you and the relevant authorities as required by law.
7. Account Deletion
You may request deletion of your account and associated personal information by contacting our customer support. This includes your login history, video viewing activity and lab test booking details, subject to the exceptions below.
Please note that certain information may be retained where required by applicable law, tax regulations, fraud prevention requirements or legitimate business purposes.
8. Data Retention
We retain information only as long as necessary for:
- Order fulfilment
- Customer support
- Legal compliance
- Tax and accounting requirements
- Business records
- Lab test booking records, for service delivery, support and legal requirements
- Video viewing records, which are kept while your account is active and deleted when you ask us to erase your account data
- Login history, which is kept for up to 400 days
9. Cookies Preferences
You may configure your browser to refuse or delete cookies. However, some parts of the Website may not function properly if cookies are disabled.
10. Marketing Communications
You may unsubscribe from promotional emails or marketing messages at any time using the unsubscribe link or by contacting us.
11. Your Rights
Subject to applicable law, you may request to:
- Access your personal information
- Correct inaccurate information
- Update your information
- Withdraw consent where applicable
- Make a complaint to our Grievance Officer (see section 15) and, if unresolved, to the Data Protection Board of India
- Nominate another person to exercise your rights if you die or become unable to act
- Request deletion of your information
To use any of these rights, email support@sopheva.in from the address registered with your account. We may ask you to verify your identity first, and we aim to respond within 30 days.
12. Children’s Privacy
Our accounts, video programmes, trackers and lab test booking services are for adults aged 18 or older. We do not knowingly collect personal information from anyone under 18 and we do not track the viewing or activity of children. If you believe a person under 18 has given us information, contact us and we will delete it.
13. Links to Other Websites
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices.
14. Changes to This Policy
We may update this Privacy Policy periodically. The revised version will be published on this page with the updated effective date.
15. Contact Us
If you have any questions regarding this Privacy Policy, don’t hesitate to get in touch with us through the contact information provided on the SophEva website.
Business Name:
SophEva Care
Grievance Officer
In accordance with the Information Technology Act 2000, the Digital Personal Data Protection Act 2023 and the Consumer Protection (E-Commerce) Rules 2020, our Grievance Officer handles complaints about how your personal information is used. Write to the Grievance Officer, SophEva Care, Rajkot, Gujarat, India, at support@sopheva.in with the subject line “Grievance”. We acknowledge complaints within 48 hours and aim to resolve them within one month.
Email:
support@sopheva.in
Address:
Rajkot, Gujarat, India